Frequently Asked Questions

• Professionals who want more confidence.
• Leaders who want stronger people and communication skills.
• Teams that need to embrace change and achieve a mindset shift.
• Anyone who wants practical, immediately applicable skills.

• Enhance communication skills.
• Develop leadership ability.
• Strengthen people skills.
• Reduce stress and improve attitude.
• Build greater self-confidence.
• Make a lasting impression on others.
• Elevate presentation skills.
• Learn facilitation techniques to involve others and achieve results.

The Dale Carnegie Course is inspired by the book “How to Win Friends and Influence People” written by Dale Carnegie. A best seller, it has shaped the mindset and behavior of leaders, entrepreneurs, and successful professionals all over the world.

The Dale Carnegie Course encourages participants to actively and intentionally apply what they learn in class over a 12-week period. Accountability is ensured as participants have to report on the commitments they made in class to their peers.

Through the process of practising, applying, reflecting, and repeating knowledge and skills taught in class, new behaviors become habits that stick.

Additionally, course facilitators will conduct regular check-ins outside of classes to help participants reach their goals. The learning becomes permanent as a result.

It is highly interactive, with elements of experiential learning, peer and small group discussions, bite-sized presentations by participants, role play, reflection, and various activities to stretch our comfort zones thrown into the mix. Week after week, you will experience breakthroughs and make new discoveries about yourself from the immersive learning experience that defines the Dale Carnegie Course. Dynamic and fluid knowledge transfer will take place through your interaction with your class members. The sessions are stimulating, thought-provoking, fun, and memorable.

All Dale Carnegie Trainers are ISO-9001 Certified. All trainers are professionals working at the forefront of business, and their high-quality training and coaching will make learning practical and permanent.

Proven practical content

• Speakers who want to project greater confidence.
• Professionals who want clarity and impact.
• Leaders who want to project executive presence.

• Establish positive influence.
• Enhance credibility.
• Become more concise.
• Achieve greater clarity.
• Motivate others.
• Stretch comfort zone.
• Better handle difficult questions.
• Lead stakeholders to accept change.

Participants are constantly challenged by two trainers to prepare and deliver bite-sized presentations that are filmed. Using the video footages, live feedback will be given immediately upon the conclusion of every presentation. The trainers will constantly coach participants to enhance their next presentations during the 2-day program. The videos will be shared with the participants after the workshop.

All Dale Carnegie Trainers are ISO-9001 Certified. All trainers are professionals working at the forefront of business, and their high-quality training and coaching will make learning practical and permanent.

Proven practical content

• Sales professionals who want to move from transactional to consultative selling
• Sales managers who want to equip their teams with modern sales skills
• Companies seeking stronger sales pipelines and long-term customer retention

• Create and demonstrate sales strategies that facilitate trust-based, relationship selling
• Use methods to establish rapport and gain access to decision-makers
• Collaborate with customers to co-create value and insight
• Apply the Dale Carnegie Sales Model to eliminate objections and minimize negotiation
• Secure commitments and maintain long-term customer loyalty
• Leverage repeat business and referrals for sustained sales success

You will learn not just from your trainer but also from peers across industries. Gaining insight into what works in different markets will broaden and deepen your skill set as a sales professional.

You will leave with:

• Confidence to handle objections without fear
• Clearer communication skills that resonate with buyers
• Stronger closing ability that leads to repeat business
• A repeatable, proven model for building trusted client partnerships

Most sales training workshops focus on product specifications and details of services to be provided. They rarely elevate the conversation to how the sales solution will:

• Support the client’s company strategy
• Deliver measurable benefits inside the buyer’s organization
• Provide evidence from similar companies in the same industry
• Project the value of your solutions
  Handle objections.

Our Winning with Relationship Selling program empowers participants to:

• Connect features to strategic business value
• Frame benefits from the buyer’s perspective
• Present credible evidence
• Handle objections professionally
• Build long-term business relationships with clients

• New leaders and managers
• Professionals preparing for a managerial role
• Leaders struggling with team management or subordinate development
• HR and L&D professionals developing emerging leaders

• Overcoming new leader fears
• Creating the right leadership mindset
• Building confidence as a leader
• Learning the strategies and tools to lead effectively
• Guiding team performance and accountability
• Communicating with authenticity and trust
• Inspiring confidence in others while developing yourself and your team

• Confidence in leading others — not just managing tasks

• Practical tools to handle difficult conversations, delegate, and coach performance

• Breakthroughs in mindset — shifting from “I do it” to “we achieve it”

• Team harmony and engagement through trust, authenticity, and accountability

• A proven model for growth — tested globally and refined for Singapore’s workplace culture

Through this program, new leaders will learn how to:

Balance authority with maintaining trust and respect
Motivate without creating resentment
Give feedback and hold others accountable — sometimes to people they used to compete with

Upon completing the program, new leaders will be able to navigate human relations with confidence, fairness, and integrity — turning potential friction into stronger bonds and higher performance.

Participants will practise the skills taught in class — with immediate coaching — then apply it in their workplace. They return to share results, creating accountability and social learning. This cycle of practice, feedback, and application builds mastery.

• Leaders and managers with five to eight years’ experience in leading or managing teams
• Experience leaders and managers looking to refine their abilities to manage teams
• HR and L&D professionals developing experienced leaders and managers

• Inspire, motivate, and develop others
• Promote teamwork, collaboration, and innovation
• Create effective organizational communication
• Guide others through change

• Manage employees’ expectations of you as a leader and manager
• Develop your team members
• Align team and organizational goals
• Adopt processes to encourage innovation
• Acquire key leadership attitudes and attributes

Experienced leaders must turn their focus away from themselves to the people that they lead. They must create an environment that builds talent who can tackle problems and issues on their own. At the same time, leaders have to encourage innovation in these volatile and unpredictable times.

In this context, this program highlights the importance of developing a people-first culture to build strong, effective teams that can innovate and perform beyond expectations. Focusing on developing the human connection and the need to create productive, win-win relationships, this program aligns leaders with their own values and then with that of their team members and the wider organization to achieve synergy.