The 3 + 3 of Experience Innovation
Benefits of this White Paper
This paper focuses on six trending experience innovations that companies are using to address the challenges they identify as barriers to their success. There are 3 market-facing trends along with 3 workplace-focused trends. The market-facing trends analyze an in-depth understanding of their customers’ expectations, and unexpressed needs, while the workplace trends evaluate how best to optimize the workplace experience.
What you’ll learn with it
Developments in recent years have made it easier than ever for customers to find and defect to a competitor, even as employees constantly scan the job market for a better opportunity. An understanding of the 6 trending innovations in both the marketplace and the workplace (3+3!) will enable you personalize the experience within your organization on every level. You’ll discover new ways to identify, respond to, and anticipate customer and employee needs, and innovative approaches for meeting those needs. Competitors beware!
Why you need it
The vast majority of companies are struggling to master all dimensions of innovation but they would be better served to narrow the scope to the overall experience of doing business with their organization. Innovation should be thought of as something that can be integrated into what organizations do on all levels. The findings of this research reveal three market-facing trends and three workplace-focused trends that will help organizations innovate through the entire experience of all markets and stakeholders.
What you’ll do with it
Develop an understanding of today’s customers, maximize the customer experience, and positively impact sales results. By more efficiently and effectively meeting individual needs and expectations, organizations can enable collaboration through both customers and employees, empowering innovation in every facet of their business.