---
title: "Trust is Dead. Long Live Trust! Why Long-Term Customer Loyalty is Still Driven by Trusted Relationships"
url: "https://dalecarnegie.com.sg/resources/trust-is-dead/"
type: "post"
published: "2019-09-24T00:52:27+08:00"
modified: "2025-08-14T13:42:43+08:00"
author: "info.dcsg"
---

71% of customers said they would rather buy from a sales professional they completely trusted than one who gave them a lower price.